Artificial grass has been developed for more than 40 years. It originated in the United States and was introduced into China in the 90s of last century. At that time, the artificial turf market has been monopolized by European and American enterprises. Some internationally renowned enterprises in the field, with strong technological R & D capabilities, firmly control the international artificial grass market. Surprisingly, although the artificial grass has entered China for twenty years, now there is a Chinese enterprise from Jiangsu, Huaian has become the world’s largest market share of artificial grass enterprises. This means that this local enterprise is one step ahead of many sporting goods brands in China, and becomes a real world global company with discourse power in the field of segmentation.
In October 17th, artificial grass “Jiangsu Huaian at CGG global partners forum”, the most authoritative market research firm AMI released the industry related data, the top 10 industries enterprise market share close to 50% of the share, and create an exclusive 13%. The general manager of Jiangsu to create artificial turf Co., Wang Qiangxiang describes the growth of the firm to reporters. Long before 2002, Wang Qiangxiang and his brother Wang Qiang the business of teaching materials in the business, and the school contact process, found that some conditions are good schools began paving the artificial turf, they feel that this is a huge market with great potential, and in 2002 the introduction of the first artificial grass production line, the factory only “at that time more than a dozen employees, but since then, we have imagined, must become the supplier of FIFA future.”
After 10 years of unremitting efforts, in 2013, Jiangsu became the FIFA global preferred supplier, and it was also one of the 9 FIFA recommended suppliers in the world. The company has trade with France, Spain, Australia, Peru, Vietnam and other countries, and its products are located in more than 70 countries and regions. Many clubs including the Premier League giants Chelsea, is in Jiangsu to create a user.
In order to improve the ability of research and innovation, in the past few years, creating a long-term cooperation with Nanjing University, Zhejiang University and other famous universities and FIFA designated by the ISA laboratory; the establishment of a modern production workshop, the purchase of the world’s most advanced technology and equipment and laboratory testing equipment, using the most advanced technology in the world, the independent research and development of enterprises and sustainable innovation ability is always in the forefront of the industry. At present, there are a number of national patents, in which artificial grass silk technology to fill the domestic R & D and production of artificial grass fiber blank……
Not long ago, the State Council issued the “on accelerating the development of the sports industry to promote a number of opinions” sports consumption, fitness will rise as a national strategy, to further accelerate the development of the sports industry, sports consumption. In order to achieve this goal, to provide more sports venues and recreational venues for the national fitness will become the top priority. Especially in China campus sports, artificial grass utilization rate is much higher than natural grass. Wang Qiangxiang believes that with the introduction of national favorable policies on sports industry, it will bring more extensive development space for the artificial turf industry.
A life ring, in the artificial turf industry, we will see what? In the “CCG Global Partnership Forum”, we do not find the answer. This is a suspense, suspense answer in one, two or three, is likely because the market demand and favorable policies to spurt the stimulus, in the domestic market may create world-class enterprise market value
